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Selene

Selene is a mobile application where users can edit their photos with AI by inpainting and then entering a prompt. Users can start editing from scratch or can use premade templates that are prepared to give the best possible results.

Design Process

1

Research

User research

Competitor analysis

Problem & solution

2

Define

User personas

Empathy Map

Information Architecture

User flow

3

Design

Final design

Prototypes

App icon

The learning curve is too steep for beginners to quickly understand the advanced features.

Tutorials and guides are insufficient to help new users get started.

I wish there was an app that doesn't over-edit.

The controls are confusing and hard to use, making it difficult to use the app.

The app’s interface is cluttered, making it hard to find the tools I need quickly.

Accessibility features are lacking, making it hard for users with disabilities to use the app.

Tutorials and guides are insufficient to help new users get started.

The learning curve is too steep for beginners to quickly understand the advanced features.

The controls are confusing and hard to use, making it difficult to use the app.

The app’s interface is cluttered, making it hard to find the tools I need quickly.

Accessibility features are lacking, making it hard for users with disabilities to use the app.

I wish there was an app that doesn't over-edit.

Tutorials and guides are insufficient to help new users get started.

The learning curve is too steep for beginners to quickly understand the advanced features.

The controls are confusing and hard to use, making it difficult to use the app.

The app’s interface is cluttered, making it hard to find the tools I need quickly.

Accessibility features are lacking, making it hard for users with disabilities to use the app.

I wish there was an app that doesn't over-edit.

Problem

Majority of AI photo editing apps offer many features and overload their interfaces with too many options but not giving enough guidance to make it easier for users to learn how to use the app effectively. Poor or complex UI design leads to inefficiencies for users to find important tools and features.

Solution

Selene has a clean, intuitive interface with easy access to essential tools. It was developed and designed based on a simple painting technique so that users can achieve any type of output they want. Users are supported with tutorials whenever they come across a new tool inside the app.

User Personas

Selenet's target user base is very wide. The common point that all these users have in common is getting the output they want easily. Below are user examples in 3 different categories. The design should be made to appeal to all users.

Social Media Influencers

Goal

To create visually appealing content and maintain a consistent aesthetic.

Expectations

Access to tools that can optimize the photos they share to fit trends and make the posts they share interesting for collaborations.

Photographers

Goal

To achieve a consistent style and make photos attractive by fixing defective areas in photos.

Expectations

An easy way to eliminate or replace objects that disrupt the visual hierarchy.

Individual Entrepreneurs

Goal

To market their products and making them visually appealing to increase sales.

Expectations

Easily access the backgrounds that will reveal their products and easily combine these backgrounds with product photos.

Empathy Map

I use an empathy map as a collaborative visual tool to express what I know about a particular kind of user. It helps me synthesize my research data and better understand how individuals make decisions.